Unverified50% confidenceBenchmarkExact time
AccuRanker's dynamic CTR model released on October 7 shows that the desktop organic result ranking first has a click-through rate of about 13.0% when there is no AI Overview, drops to about 9.8% when an AI Overview appears below it, and plunges to about 4.0% when it appears above it.
1
Sources
50%
Confidence
Short-term (~14 days)
Relevance
10/14/2026
First Seen
Valid until: 10/28/2026
Sources
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Related Claims
UnverifiedExisting research has pointed out that when AI involvement is disclosed to viewers, click-through rates drop by about 31.5%.68% similarUnverifiedA Microsoft Research study indicates that users form basic judgments within the first 3-5 minutes of using an AI tool, and users who have been disappointed have less than a 15% probability of trying again.66% similarUnverified研究表明在INT4/INT8精度下多数推理和生成任务的输出质量下降幅度在1-3%以内65% similarVerifiedAccording to data from research institutions, the emergence of AI Overviews has caused the click-through rate of traditional organic search results to decline by approximately 30% on average.64% similar
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