Unverified50% confidenceFactExact time
The Customer Value Fund (CVF) is a structured growth capital instrument launched by General Catalyst, whose core logic is to tie the financing amount to the company's future marketing spending: the fund provides a large sum of capital upfront, and the company uses the return on a future marketing budget (or a certain proportion of marketing spending) as agreed to repay it, rather than giving up shares.
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50%
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Long-term
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10/20/2026
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