Unverified50% confidenceFactExact time
OpenAI disclosed that the ChatGPT ads system uses a custom post-trained LLM to understand user intent across multi-turn conversations and coordinate ad retrieval, ranking, and bidding; ad selection runs independently of answer generation, and ads do not affect answers.
1
Sources
50%
Confidence
Medium-term (~90 days)
Relevance
10/25/2026
First Seen
Valid until: 1/23/2027
Sources
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