Verified80% confidenceFactExact time
The theory of "loss aversion" indicates that people are approximately twice as sensitive to potential losses as they are to equivalent gains.
11
Sources
80%
Confidence
Long-term
Relevance
7/6/2026
First Seen
Sources
罗马尼亚女巫的商业帝国：巫术背后的财富密码与族群困境
bilibili影视飓风7/5/2026
Related Claims
VerifiedThe "loss aversion" theory in behavioral economics was proposed by Daniel Kahneman and Amos Tversky in Prospect Theory, indicating that humans' aversion to losses is 1.5 to 2.5 times greater than their response to equivalent gains.84% similarVerifiedBehavioral economics research shows that users' aversion to losses is approximately twice as strong as their satisfaction from equivalent gains.84% similarUnverifiedAccording to Kahneman and Tversky's prospect theory, most people feel the pain of a loss at approximately twice the pleasure of an equivalent gain.80% similarVerifiedResearch by Kahneman and Tversky shows that the psychological weight of losses is approximately twice that of gains.76% similarUnverified据 ProfitWell 的研究数据，被动流失通常占总流失的 20%-40%，且可以通过支付重试机制（dunning）和过期提醒等技术手段显著降低68% similar
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