Unverified60% confidenceFactExact time
The 30-day retention rate for personal finance apps is generally below 10%, far lower than that of social and entertainment apps.
2
Sources
60%
Confidence
Long-term
Relevance
8/5/2026
First Seen
Sources
Related Claims
UnverifiedMost applications have a Day 7 retention rate of only 10%–20% after users' first installation, dropping to 5%–10% by Day 30.69% similarUnverified移动应用行业数据显示,用户在首次打开应用后的平均留存率在第一天就会下降约60-70%64% similarUnverifiedThe active user churn rate within 30 days of download exceeds 70% for most mental health apps.63% similar
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