Unverified50% confidenceFactExact time
According to research by Bizzabo, Forrester, and other organizations, B2B companies allocate on average 20%–30% of their marketing budgets to offline events, making it the second-largest budget category after digital advertising.
1
Sources
50%
Confidence
Long-term
Relevance
8/10/2026
First Seen
Sources
ConferenceGrid：B2B会议情报数据库深度解析
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