Person唐纳德·诺曼

Donald Norman

A cognitive scientist and authority in user experience design, author of The Design of Everyday Things and Emotional Design. He proposed the three-level theory of emotional design—visceral, behavioral, and reflective—and has had a lasting influence on human-computer interaction and product design.

Core Facts

The concept of Emotional Design was first systematically articulated by cognitive scientist Donald Norman in his 2004 book of the same name.

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Timeline (last 90 days)

Sep 28

Norman divides design experience into three levels: the visceral level, the behavioral level, and the reflective level.

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All Facts (2)

Verified

The concept of Emotional Design was first systematically articulated by cognitive scientist Donald Norman in his 2004 book of the same name.

65%Unverified

Norman divides design experience into three levels: the visceral level, the behavioral level, and the reflective level.

50%

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