ConceptTracking Pixel / 跟踪像素
Tracking Pixel
A user-tracking technique in advertising technology, typically implemented as a 1×1 transparent image or JavaScript code embedded in a webpage or email. When a user loads the page, the pixel automatically sends a request to a third-party server, collecting data such as IP addresses, device information, and other behavioral signals.
Timeline (last 90 days)
Sep 21
An email tracking pixel is a 1×1 transparent image embedded in an HTML email; when the recipient opens the email, a request is sent to the server, which can record the request time, the user's IP, and the User-Agent.
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