Assisted Conversion
A core concept in multi-touch attribution models, referring to the method of measuring a marketing channel's contribution at intermediate steps in a user's conversion path, as distinct from last-click attribution models that record only the final touchpoint.
Timeline (last 90 days)
Core actions of the minimum viable closed loop include reinforcing entity consistency on key pages, writing comparison content, optimizing internal links pointing to low-traffic commercial URLs, and measuring assisted conversions rather than only last-click.
Relying solely on last-click attribution in an environment where AI summaries are prevalent will seriously underestimate the true contribution of content.
All Facts (2)
Core actions of the minimum viable closed loop include reinforcing entity consistency on key pages, writing comparison content, optimizing internal links pointing to low-traffic commercial URLs, and measuring assisted conversions rather than only last-click.
50%UnverifiedRelying solely on last-click attribution in an environment where AI summaries are prevalent will seriously underestimate the true contribution of content.
50%