Attribution Window
The maximum time range within which an advertising platform allows interactions following a user's click or view of an ad to be associated with subsequent conversions. Conversions outside the window are not attributed to the corresponding ad, directly affecting whether signals sent back during the sales stage can be correctly attributed.
Timeline (last 90 days)
An attribution window refers to the maximum length of time after a user clicks or views an ad during which the ad platform allows that interaction to be associated with a subsequent conversion; conversions beyond the window will not be attributed.
Google Ads' click attribution window is typically 30 days, while Meta's can be set to 1 day, 7 days, or 28 days, among others.
When choosing an intermediate stage to send back, one must weigh "the typical duration of the stage" together with "the platform's attribution window"; if a stage takes 45 days on average while the platform window is only 28 days, that signal will never be correctly attributed.
All Facts (3)
An attribution window refers to the maximum length of time after a user clicks or views an ad during which the ad platform allows that interaction to be associated with a subsequent conversion; conversions beyond the window will not be attributed.
50%UnverifiedGoogle Ads' click attribution window is typically 30 days, while Meta's can be set to 1 day, 7 days, or 28 days, among others.
50%UnverifiedWhen choosing an intermediate stage to send back, one must weigh "the typical duration of the stage" together with "the platform's attribution window"; if a stage takes 45 days on average while the platform window is only 28 days, that signal will never be correctly attributed.
50%