Brand+
A brand globalization support program launched by AliExpress that provides brand owners with end-to-end services spanning new-product incubation and promotion through day-to-day operations, including localized marketing, logistics fulfillment and compliance support.
Timeline (last 90 days)
During this year's overseas 618, AliExpress for the first time built a live-streaming matrix of 100 top influencers, with more than 100 overseas influencers promoting more than 60 Brand+ brands in 14 countries.
During the full cycle of this year's overseas 618, brand transactions on AliExpress grew 90% year over year, the GMV penetration rate of Brand+ brands approached 40% on the first day, and 177 brands achieved more than 3x explosive growth compared with the March promotion.
Currently, companies such as Xiaomi, Honor, Anker, Li-Ning, Pop Mart and Unitree have signed up for Brand+.
Brand+ is an overseas business solution launched by AliExpress for brand owners, providing full-chain services from new product incubation and market promotion to daily business diagnosis, and is equipped with dedicated teams and country-specific localization strategies.
All Facts (4)
During the full cycle of this year's overseas 618, brand transactions on AliExpress grew 90% year over year, the GMV penetration rate of Brand+ brands approached 40% on the first day, and 177 brands achieved more than 3x explosive growth compared with the March promotion.
50%UnverifiedCurrently, companies such as Xiaomi, Honor, Anker, Li-Ning, Pop Mart and Unitree have signed up for Brand+.
50%UnverifiedBrand+ is an overseas business solution launched by AliExpress for brand owners, providing full-chain services from new product incubation and market promotion to daily business diagnosis, and is equipped with dedicated teams and country-specific localization strategies.
50%UnverifiedDuring this year's overseas 618, AliExpress for the first time built a live-streaming matrix of 100 top influencers, with more than 100 overseas influencers promoting more than 60 Brand+ brands in 14 countries.
50%