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PersonSleepy Time Bryan Johnson

Bryan Johnson

A software entrepreneur who, after selling the payments company Braintree, invested heavily in the Project Blueprint anti-aging program. He is known for highly disciplined regimens of sleep, diet and supplement management and for experiments such as plasma exchange, and is a representative figure of the quantified-self narrative.

Timeline (last 90 days)

Oct 30

A short piece from foreign media offered three geek Halloween costume ideas: disguise yourself as a seemingly harmless AI agent icon, dress up as a PHP vulnerability, or become a sleepy Bryan Johnson.

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Oct 30

Bryan Johnson is a software entrepreneur who, after selling the payments company Braintree, invested huge sums in pursuing the "Project Blueprint" anti-aging program.

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Oct 30

Bryan Johnson's anti-aging program includes a strict vegan diet, dozens of supplements daily, precise sleep monitoring, and regular plasma exchange, among other things.

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Oct 30

Bryan Johnson turns his body metrics into data and makes them public, forming a narrative of highly disciplined "quantified self."

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Oct 30

Bryan Johnson's extreme regimen is admired by some in the longevity tech circle and also viewed by outsiders as elite-style self-optimization.

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Oct 30

The "sleepy time Bryan Johnson" meme captures the contrast of his "treating sleep as a project to execute," teasing the gap between the self-discipline narrative and ordinary people's sleepy daily lives.

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Oct 30

Practical suggestions for those in a hurry include: for the AI icon route, use a solid-color top with a printed icon and slogan; for the PHP vulnerability route, print a vulnerability number or error page and pin it to your clothes; for the Bryan Johnson route, use pajamas, an eye mask, water, and a self-discipline schedule.

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