Bundling
A marketing strategy in which a seller combines two or more products and offers them at a single price or under a single discount. It is common in e-commerce and is used to clear inventory, cross-promote products, and increase average order value.
Timeline (last 90 days)
Bundling is a marketing strategy in which a merchant combines two or more products and sells them at a unified price or with a unified discount.
The main rationales behind e-commerce bundling include three points: clearing inventory, cross-traffic referral, and increasing average order value.
All Facts (2)
Bundling is a marketing strategy in which a merchant combines two or more products and sells them at a unified price or with a unified discount.
50%UnverifiedThe main rationales behind e-commerce bundling include three points: clearing inventory, cross-traffic referral, and increasing average order value.
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