Person
Byron Reeves
A communication scholar at Stanford University and one of the originators of the CASA (Computers Are Social Actors) theory, which examines anthropomorphization effects in human–computer interaction.
Timeline (last 90 days)
Oct 4
The CASA theory proposed by Stanford scholars Byron Reeves and Clifford Nass states that the human brain will unconsciously treat anthropomorphized interfaces as social actors and apply social norms to handle interactions.
Unverified50%