Clubhouse
A voice-based social application that emerged during the 2020 pandemic. It used an invitation-only system to create a sense of scarcity, at times making invitations difficult to obtain, and is a representative case of the invitation-code growth model.
Timeline (last 90 days)
Reddit has long been a hub for the circulation of referral codes for various products, from the early Gmail invitation system to Clubhouse and AI tool beta test access, forming a "request code—share" ecosystem.
Clubhouse replicated the invitation code model during the 2020 pandemic, and invitation codes were extremely hard to get.
In 2021, Meta launched Live Audio Rooms, a Clubhouse competitor, and a podcast listening feature on Facebook.
All Facts (3)
Reddit has long been a hub for the circulation of referral codes for various products, from the early Gmail invitation system to Clubhouse and AI tool beta test access, forming a "request code—share" ecosystem.
50%UnverifiedClubhouse replicated the invitation code model during the 2020 pandemic, and invitation codes were extremely hard to get.
50%UnverifiedIn 2021, Meta launched Live Audio Rooms, a Clubhouse competitor, and a podcast listening feature on Facebook.
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