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ConceptConversion Tracking

Conversion Tracking

Conversion tracking is a technical method that uses tracking code or event mechanisms to record when users complete specific goal actions, such as form submissions or purchases. It is the technical foundation for measuring digital marketing effectiveness.

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Oct 12

Conversion tracking records users' completion of specific goal actions by embedding tracking code or using event mechanisms, such as submitting a form, making a phone call, downloading materials, or completing a purchase.

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