Devin Gisonno
Global Chief Architect for Salesforce Marketing Cloud at Under Armour, leading an AI email agent project and sharing technical implementations at Dreamforce and community events in Prague.
Timeline (last 90 days)
Devin Gisonno, Under Armour's global Salesforce Marketing Cloud chief architect, built an AI email agent: users upload an email design to Agentforce and within minutes get a fully rendered email.
Devin Gisonno built this agent twice; the first attempt failed because it did not use reusable content blocks, which made the agent's feedback inconsistent.
Devin Gisonno spent about three and a half months figuring out the first agent, and the second agent was built much faster because the context had already been accumulated.
Devin Gisonno plans to have Factory AI generate a complete Markdown file documenting all the implementation details of the agent, then hand it to the development team to import into their own AI platform for analysis, and on that basis build localized versions for each region worldwide.
All Facts (4)
Devin Gisonno built this agent twice; the first attempt failed because it did not use reusable content blocks, which made the agent's feedback inconsistent.
50%UnverifiedDevin Gisonno spent about three and a half months figuring out the first agent, and the second agent was built much faster because the context had already been accumulated.
50%UnverifiedDevin Gisonno, Under Armour's global Salesforce Marketing Cloud chief architect, built an AI email agent: users upload an email design to Agentforce and within minutes get a fully rendered email.
50%UnverifiedDevin Gisonno plans to have Factory AI generate a complete Markdown file documenting all the implementation details of the agent, then hand it to the development team to import into their own AI platform for analysis, and on that basis build localized versions for each region worldwide.
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