Douyin E-commerce

The Douyin e-commerce product card is a format that directly displays products in image-text or short-video form and supports users placing orders without livestreaming or attaching a short-video shopping link, appearing in shelf scenarios such as Douyin Mall's recommendation feed, search result product cards, and store homepages.

货架场与内容场是抖音电商区分经营场景的两大框架：内容场指直播和短视频等由内容驱动的成交场景，货架场则包括抖音商城、搜索、店铺和商品卡等场景。

The number of merchants in the fast-moving consumer goods industry whose transaction volume exceeded ten million yuan increased 223% year over year.

Qianchuan is Douyin E-commerce's advertising delivery platform for merchants, whose full name is "Juliliang Qianchuan," and merchants pay based on performance.

Product cards are a shelf-style product display format on Douyin E-commerce that is neither livestreaming nor short video, typically appearing in the mall, search, store pages, and Guess You Like, among other places.

The shelf scene is Douyin E-commerce's collective term for non-content-recommendation scenarios such as the mall, search, and stores, standing alongside the "content scene" (livestreaming and short video).

Douyin E-commerce has continued its tiered support strategy, providing differentiated support for merchants at different stages.

On the first day of the Douyin e-commerce Double 11 promotion, the number of merchants whose store livestream sales exceeded ten million yuan increased by 96% year-on-year.

The number of merchants whose transaction volume grew from one million yuan to ten million yuan increased 94% year over year.

New merchants on Douyin E-commerce can receive up to 2,450 yuan in ad delivery subsidies and shipping insurance support after completing tasks such as listing products and making sales.

The number of store-run livestream rooms on Douyin E-commerce whose first-day transaction volume exceeded one million yuan increased 43% year over year.

The number of creators participating in Double 11 for the first time and exceeding one million yuan in transaction volume increased 30% year over year.

Products participating in the promotion can stack basic support and consumption vouchers; flagship store hit products, core categories, and in-stock products can receive up to 5x traffic incentives in "Guess You Like" and search.

On the first day of the promotion, platform-funded consumption vouchers drove the number of merchants whose transaction volume exceeded one million yuan and ten million yuan to increase 54% and 74% year over year, respectively.

The number of merchants in the apparel industry whose transaction volume exceeded ten million yuan increased 69% year over year.

Transaction volume of merchants in the branded beauty and personal care industry increased 101% year over year.

The number of brands in the durable goods industry whose transaction volume exceeded one hundred million yuan increased 120% year over year.

Transaction volume of merchants in the pet supplies industry increased 129% year over year, and the number of merchants in this industry whose transaction volume exceeded one million yuan increased 192% year over year.

The number of merchants in the agricultural products and fresh food industry whose transaction volume exceeded one million yuan increased 205% year over year.

Douyin E-commerce provides customized resources to brands and top merchants through the "Pilot Program" and the "Thousand Attraction Program".