Dynamic Marketing Benchmark
A dynamic marketing evaluation benchmark constructed with a user simulator that jointly assesses large language models on persuasion effectiveness and response quality. The benchmark reveals the counterintuitive finding that response quality and conversion rate are not necessarily positively correlated.
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Based on TRACER, the authors propose the Dynamic Marketing Benchmark, which jointly evaluates two dimensions of large language models: persuasion effectiveness and response quality.
The Dynamic Marketing Benchmark reveals that higher response quality does not necessarily correspond to higher conversion rates.
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The Dynamic Marketing Benchmark reveals that higher response quality does not necessarily correspond to higher conversion rates.
50%UnverifiedBased on TRACER, the authors propose the Dynamic Marketing Benchmark, which jointly evaluates two dimensions of large language models: persuasion effectiveness and response quality.
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