Engagement Rate
An upstream behavioral metric in e-commerce analytics that measures users' interactions with recommended content, such as clicks, dwell time and add-to-cart actions, as distinct from downstream metrics such as conversion rate.
Timeline (last 90 days)
In e-commerce analytics, engagement rate usually includes behavioral signals such as click-through rate on recommendation modules, page dwell time and add-to-cart rate, measuring whether users "were drawn in by the content" rather than whether they "paid."
Community dwell time and engagement rate are key metrics for measuring the community activity of a product discovery platform, and they are usually positively correlated with the completeness of information and visual clarity of the launch page.
The engagement rate is calculated as the sum of likes, comments, and shares divided by the number of followers.
All Facts (3)
In e-commerce analytics, engagement rate usually includes behavioral signals such as click-through rate on recommendation modules, page dwell time and add-to-cart rate, measuring whether users "were drawn in by the content" rather than whether they "paid."
50%UnverifiedCommunity dwell time and engagement rate are key metrics for measuring the community activity of a product discovery platform, and they are usually positively correlated with the completeness of information and visual clarity of the launch page.
50%UnverifiedThe engagement rate is calculated as the sum of likes, comments, and shares divided by the number of followers.
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