G2
A B2B software review and business software discovery platform that provides software comparisons, user reviews and industry research reports, and periodically publishes survey data on B2B purchasing and technology trends.
Timeline (last 90 days)
AI engines have implicit trust preferences for different source types: authoritative review platforms (such as G2, Capterra) and industry media are regarded as highly credible sources and are easily cited first; competitor websites' comparison pages may be used to describe differences; forums (such as Reddit) are often used to capture genuine user word of mouth.
A G2 survey of 1,076 B2B software buyers and decision-makers in March 2026 shows that 51% of B2B software buyers now prefer to start their research with an AI chatbot rather than Google.
The same G2 survey shows that one-third of B2B software buyers have already made a purchase from a vendor they first saw in an AI answer.
The recommendation rankings of some well-known tool sites such as G2 and Capterra are significantly influenced by paid placements from vendors.
Traditional intent data primarily comes from B2B data platforms such as Bombora and G2, inferring purchase intent by tracking corporate employees browsing content on specific topics.
G2 is an enterprise software review platform valued at over $1.1 billion.
The major third-party intent data vendors include Bombora, G2, and TrustRadius.
All Facts (7)
AI engines have implicit trust preferences for different source types: authoritative review platforms (such as G2, Capterra) and industry media are regarded as highly credible sources and are easily cited first; competitor websites' comparison pages may be used to describe differences; forums (such as Reddit) are often used to capture genuine user word of mouth.
50%UnverifiedA G2 survey of 1,076 B2B software buyers and decision-makers in March 2026 shows that 51% of B2B software buyers now prefer to start their research with an AI chatbot rather than Google.
50%UnverifiedThe same G2 survey shows that one-third of B2B software buyers have already made a purchase from a vendor they first saw in an AI answer.
50%UnverifiedThe recommendation rankings of some well-known tool sites such as G2 and Capterra are significantly influenced by paid placements from vendors.
50%UnverifiedTraditional intent data primarily comes from B2B data platforms such as Bombora and G2, inferring purchase intent by tracking corporate employees browsing content on specific topics.
50%UnverifiedG2 is an enterprise software review platform valued at over $1.1 billion.
50%UnverifiedThe major third-party intent data vendors include Bombora, G2, and TrustRadius.
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