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Conceptgenericide / 商标通用化

Genericide

A legal phenomenon in which a trademark loses distinctiveness because it is widely used as the generic name for a category of goods; historically, terms such as aspirin and escalator have undergone this process.

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Oct 19

"Genericide" is the typical path by which a trademark loses distinctiveness; words such as aspirin, escalator, and U-disk have all undergone the transition from registered trademark to generic name.

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