GMV
A headline metric in e-commerce and digital economy research for measuring platform transaction scale. It refers to the sum of all order amounts over a given period, without deducting returns, discounts, or subsidies, and is not equivalent to actual revenue.
Timeline (last 90 days)
The statistical basis for the 368 billion US dollars figure is 2026 gross merchandise value (GMV), not revenue.
GMV refers to the sum of all order amounts completed through a platform over a given period, without deducting returns, discounts, or subsidies.
GMV in the e-Conomy SEA report covers sectors including e-commerce, transport & food delivery, online travel, and online media.
AliExpress treats brand count as a core assessment metric alongside GMV, aiming to use supply-side brand density to drive demand-side quality growth rather than relying solely on subsidies or traffic tilting.
Feature-level online experiments show a 13.2% GMV growth from new courses.
All Facts (5)
The statistical basis for the 368 billion US dollars figure is 2026 gross merchandise value (GMV), not revenue.
50%UnverifiedGMV refers to the sum of all order amounts completed through a platform over a given period, without deducting returns, discounts, or subsidies.
50%UnverifiedGMV in the e-Conomy SEA report covers sectors including e-commerce, transport & food delivery, online travel, and online media.
50%UnverifiedAliExpress treats brand count as a core assessment metric alongside GMV, aiming to use supply-side brand density to drive demand-side quality growth rather than relying solely on subsidies or traffic tilting.
50%UnverifiedFeature-level online experiments show a 13.2% GMV growth from new courses.
50%