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PersonPeter Gollwitzer

Gollwitzer

A psychologist and the principal proponent of the implementation intentions theory, focusing on research into goal achievement and self-regulation.

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Oct 12

Wieber, Thürmer, and Gollwitzer (2015, Frontiers in Human Neuroscience) and the meta-analysis by Gollwitzer and Sheeran (2006) studied implementation intentions, which take the form 'if I encounter situation Y, then I perform action Z'.

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Oct 12

The meta-analysis by Gollwitzer and Sheeran (2006) covered 94 studies and more than 8,000 participants, with an effect size for implementation intentions of Cohen's d = 0.65.

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