Concept

GTA Effect

The GTA Effect refers to the phenomenon in the game industry in which other publishers deliberately adjust their release schedules to avoid conflicting with the launch window of a new entry in the GTA series.

Timeline (last 90 days)

Oct 15

Multiple major titles have actively adjusted their release schedules to avoid the GTA launch window, a phenomenon known in the industry as the "GTA effect."

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All Facts (1)

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Multiple major titles have actively adjusted their release schedules to avoid the GTA launch window, a phenomenon known in the industry as the "GTA effect."

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Source Articles

GTA VI Releases New Trailer: Vice City Setting Shown AgainOct 15