Hypothetical Bias
A concept in market research and behavioral economics referring to the tendency of people to give more positive, idealized responses in hypothetical scenarios than their actual behavior would indicate.
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Affirmative answers obtained from hypothetical questions (such as "would you use it") provide almost no useful information, because the answers carry no cost.
Hypothetical bias is a classic concept in market research and behavioral economics, referring to people's tendency to give more positive, idealized answers than their real behavior when facing hypothetical scenarios.
In software product validation, hypothetical bias is especially dangerous, because a "yes" obtained from "would you use it" can predict neither download rates nor retention rates.
All Facts (3)
Affirmative answers obtained from hypothetical questions (such as "would you use it") provide almost no useful information, because the answers carry no cost.
50%UnverifiedHypothetical bias is a classic concept in market research and behavioral economics, referring to people's tendency to give more positive, idealized answers than their real behavior when facing hypothetical scenarios.
50%UnverifiedIn software product validation, hypothetical bias is especially dangerous, because a "yes" obtained from "would you use it" can predict neither download rates nor retention rates.
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