IAB
The Interactive Advertising Bureau, a US advertising industry association that develops standards for digital advertising.
Timeline (last 90 days)
Industry organizations such as the MRC (Media Rating Council) and the IAB have clear classification and detection standards for IVT.
MRAID (Mobile Rich Media Ad Interface Definitions) is an industry-standard protocol developed by the IAB that defines the JavaScript interface specifications between WebView and native app containers in mobile rich-media advertisements.
The .arpa domain is not open for commercial registration and is jointly managed by IANA and the Internet Architecture Board (IAB).
All Facts (3)
Industry organizations such as the MRC (Media Rating Council) and the IAB have clear classification and detection standards for IVT.
50%UnverifiedMRAID (Mobile Rich Media Ad Interface Definitions) is an industry-standard protocol developed by the IAB that defines the JavaScript interface specifications between WebView and native app containers in mobile rich-media advertisements.
50%UnverifiedThe .arpa domain is not open for commercial registration and is jointly managed by IANA and the Internet Architecture Board (IAB).
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