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ConceptInformation Foraging Theory

Information Foraging Theory

Information foraging theory is a theory in psychology and information science that uses an analogy to animal foraging behavior to explain how humans seek out and filter the most valuable information in an information environment at minimal cognitive cost.

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Oct 14

Information foraging theory holds that users judge whether a piece of information is worth pursuing at minimal cognitive cost, and the thumbnail and title are the first gateway in that decision.

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