Conceptknowledge gap
Knowledge Gap
A concept in communication and learning that describes the state in which an audience becomes aware of the difference between their existing knowledge and a complete understanding of a subject. This awareness effectively stimulates curiosity and enhances the efficiency of information reception.
Timeline (last 90 days)
Oct 4
The 'knowledge gap' theory was first systematically proposed in 1994 by Carnegie Mellon University behavioral economist George Loewenstein.
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