Lead Handoff Record
A record structure used to describe the full lifecycle status of a lead from offer to acceptance or rejection, containing fields such as lead_id, handoff_status and rejection_reason. It replaces simple lead-count statistics, helping teams track handoff loss and optimize campaign strategy.
Timeline (last 90 days)
GrowEasy.ai founder Tej Pandya proposes that instead of sending cold "leads" back to ad platforms, one should first define a verifiable Lead Handoff Record.
The Lead Handoff Record is not a shipped feature, but a design approach.
A lead's lifecycle states include four types—offered, accepted, rejected, and expired—and teams should track the number and proportion of state transitions rather than the total number of leads.
All Facts (3)
GrowEasy.ai founder Tej Pandya proposes that instead of sending cold "leads" back to ad platforms, one should first define a verifiable Lead Handoff Record.
50%UnverifiedThe Lead Handoff Record is not a shipped feature, but a design approach.
50%UnverifiedA lead's lifecycle states include four types—offered, accepted, rejected, and expired—and teams should track the number and proportion of state transitions rather than the total number of leads.
50%