Concept移动归因平台 / Mobile Measurement Partner

MMP

A third-party attribution platform in mobile app marketing responsible for tracking the attribution relationship between ad clicks and conversion events such as app installs and in-app purchases. MMPs incorporate built-in anti-fraud mechanisms; representative vendors include AppsFlyer, Adjust, and Kochava.

Timeline (last 90 days)

Sep 12

Third-party attribution platforms (MMPs) typically have built-in anti-fraud mechanisms and are more reliable than relying solely on self-reported data from ad platforms.

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All Facts (1)

Unverified

Third-party attribution platforms (MMPs) typically have built-in anti-fraud mechanisms and are more reliable than relying solely on self-reported data from ad platforms.

50%

Source Articles

Spent $220 on Google App Campaigns — 60% of Installs Were BotsSep 12