Nudge
A behavioral economics book co-authored by Richard Thaler and Cass Sunstein that systematically sets out a theoretical framework for influencing decisions through choice architecture, known as nudging.
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Choice architecture was proposed by behavioral economists Richard Thaler and Cass Sunstein in Nudge, referring to influencing people's decisions by organizing how options are presented, without changing the options themselves or depriving people of freedom of choice.
理查德·塞勒和卡斯·桑斯坦在《助推》中提出，微小的环境摩擦可以显著改变行为选择。
Richard Thaler, winner of the 2017 Nobel Prize in Economics, discusses the case of the fly-pattern urinal in his book Nudge
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Choice architecture was proposed by behavioral economists Richard Thaler and Cass Sunstein in Nudge, referring to influencing people's decisions by organizing how options are presented, without changing the options themselves or depriving people of freedom of choice.
50%Unverified理查德·塞勒和卡斯·桑斯坦在《助推》中提出，微小的环境摩擦可以显著改变行为选择。
50%UnverifiedRichard Thaler, winner of the 2017 Nobel Prize in Economics, discusses the case of the fly-pattern urinal in his book Nudge
50%