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Prime Day

An annual members-only shopping event held by Amazon, typically in July and October, during which a large number of products are offered at deep discounts.

Timeline (last 90 days)

Sep 29

Prime Day was first held in 2015 and currently takes place twice a year, in summer (July) and fall (October).

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Sep 29

Prime Day and its early-bird deals are typically exclusive benefits for Prime members; non-members must activate a membership.

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Sep 29

Early-bird prices and prices on the actual Prime Day may not be exactly the same; some products may offer deeper discounts during the peak promotional period.

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