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Qianchuan
An advertising platform operated by Douyin E-commerce for merchants, allowing them to push short videos or livestream rooms to target audiences and pay based on performance. The platform frequently subsidizes merchant advertising costs in the form of granted advertising credits.
Timeline (last 90 days)
Oct 16
Qianchuan is Douyin E-commerce's advertising delivery platform for merchants, whose full name is "Juliliang Qianchuan," and merchants pay based on performance.
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