Real-Time Bidding
The core auction mechanism of programmatic advertising. When a user opens a page, the publisher issues bid requests to multiple ad exchanges within a very short window. The process involves multi-layered third-party script chains spanning supply-side platforms, demand-side platforms and ad exchanges.
Timeline (last 90 days)
For content publishers, their contractual relationship with the ad network usually does not include the right to review every ad creative one by one, and in a real-time bidding environment there may be millions of bids per second, making it impossible for manual or automated review to cover all creatives.
The core of programmatic advertising is real-time bidding (RTB): after a user opens a page, the publisher sends bid requests to multiple ad exchanges within tens of milliseconds, and the winner's creative assets are rendered onto the page.
Liquid Inference adopts a reverse auction mechanism — in contrast to programmatic advertising's real-time bidding that seeks the highest bidder, inference bidding seeks the lowest-cost supplier.
实时竞价（RTB）系统能在200毫秒内完成一次广告展示的拍卖决策，其架构由DSP、SSP和广告交易所三层组成
All Facts (4)
For content publishers, their contractual relationship with the ad network usually does not include the right to review every ad creative one by one, and in a real-time bidding environment there may be millions of bids per second, making it impossible for manual or automated review to cover all creatives.
50%UnverifiedThe core of programmatic advertising is real-time bidding (RTB): after a user opens a page, the publisher sends bid requests to multiple ad exchanges within tens of milliseconds, and the winner's creative assets are rendered onto the page.
50%UnverifiedLiquid Inference adopts a reverse auction mechanism — in contrast to programmatic advertising's real-time bidding that seeks the highest bidder, inference bidding seeks the lowest-cost supplier.
50%Unverified实时竞价（RTB）系统能在200毫秒内完成一次广告展示的拍卖决策，其架构由DSP、SSP和广告交易所三层组成
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