Concept广告支出回报率 / Return on Ad Spend
ROAS
A core performance measurement metric in digital advertising, calculated as total revenue generated by an advertisement divided by total advertising expenditure. ROAS is used to evaluate the profitability of ad campaigns and serves as a primary optimization signal for advertising platform algorithms.
Timeline (last 90 days)
Sep 11
ROAS (Return on Ad Spend) is calculated as total revenue generated by ads divided by total ad spend.
Unverified50%
Sep 11
Categories with a 30% gross margin typically require a ROAS above 3.3 to break even.
Unverified50%