Shopee
A leading e-commerce platform in Southeast Asia and Taiwan, operated by Singapore-based Sea Limited. Its core offering is shelf-based e-commerce, supplemented by content commerce features such as live streaming and short video, covering multiple major markets across Southeast Asia.
Timeline (last 90 days)
Zhou Yang runs a home goods business in the Philippine market, and on the day of the big promotion his store's orders doubled compared with an ordinary day.
Shopee Video is a built-in short-video feature module of the Shopee platform, where sellers can post short-video content on product detail pages, store homepages, and the platform's recommendation feed.
Shopee Video's content is directly connected to the product purchase path, so consumers can click straight into the product page to complete a purchase while watching a video, without leaving the platform.
Shopee Affiliate Marketing Solution (AMS) is a creator collaboration platform that Shopee provides to sellers.
Under the AMS model, after sellers set a commission rate in the backend, locally registered content creators and promoters within the platform can proactively choose to promote these products and receive commission at the agreed rate after a sale is completed.
In the Southeast Asian market, platforms such as TikTok Shop have deeply integrated content and shopping, while traditional shelf platforms such as Shopee are also introducing live-streaming and short video features.
The core mechanism of affiliate marketing is that sellers set a commission rate, and influencers, bloggers, or regular users drive traffic through dedicated promotional links, earning a corresponding commission upon a successful transaction—a performance-based payment model.
Shopee launched the "New Channel Program" targeting high-quality sellers with mature content e-commerce operating experience, reducing the startup costs of expanding to a new platform through measures such as commission reductions, advertising credit subsidies, and traffic incentives.
Influencer collaboration relationships accumulated by sellers migrating from content e-commerce can be directly converted into promotional resources for Shopee's affiliate marketing, enabling cross-platform content asset reuse.
Shopee provides sellers with support such as dedicated 1-on-1 account managers, event and marketing resource coordination, as well as localized fulfillment services including official warehouses and third-party overseas warehouses.
4 more timeline events
All Facts (15)
Shopee主攻东南亚市场，包括新加坡、马来西亚、印尼、泰国等国家
90%UnverifiedUnder the AMS model, after sellers set a commission rate in the backend, locally registered content creators and promoters within the platform can proactively choose to promote these products and receive commission at the agreed rate after a sale is completed.
50%UnverifiedZhou Yang runs a home goods business in the Philippine market, and on the day of the big promotion his store's orders doubled compared with an ordinary day.
50%UnverifiedShopee Video is a built-in short-video feature module of the Shopee platform, where sellers can post short-video content on product detail pages, store homepages, and the platform's recommendation feed.
50%UnverifiedShopee Video's content is directly connected to the product purchase path, so consumers can click straight into the product page to complete a purchase while watching a video, without leaving the platform.
50%UnverifiedShopee Affiliate Marketing Solution (AMS) is a creator collaboration platform that Shopee provides to sellers.
50%UnverifiedIn the Southeast Asian market, platforms such as TikTok Shop have deeply integrated content and shopping, while traditional shelf platforms such as Shopee are also introducing live-streaming and short video features.
50%UnverifiedThe core mechanism of affiliate marketing is that sellers set a commission rate, and influencers, bloggers, or regular users drive traffic through dedicated promotional links, earning a corresponding commission upon a successful transaction—a performance-based payment model.
50%UnverifiedShopee provides sellers with support such as dedicated 1-on-1 account managers, event and marketing resource coordination, as well as localized fulfillment services including official warehouses and third-party overseas warehouses.
50%UnverifiedInfluencer collaboration relationships accumulated by sellers migrating from content e-commerce can be directly converted into promotional resources for Shopee's affiliate marketing, enabling cross-platform content asset reuse.
50%UnverifiedAfter expanding to Shopee, a pet supplies seller saw its Thailand site live-streaming GMV increase by nearly 100%, with live-streaming's contribution jumping from 2% to 10%.
50%UnverifiedAccording to Momentum Works' report Ecommerce in Southeast Asia 2026, Shopee holds the top position among Southeast Asian e-commerce platforms with approximately 53% market share.
50%UnverifiedA cleaning appliance seller achieved a 400% year-over-year growth in average daily sales on Shopee, with affiliate marketing orders growing 450% year-over-year.
50%UnverifiedDuring the 9.9 sale event, the cleaning appliance seller's GMV and order volume reached 8 times and 7 times their normal daily figures, respectively.
50%UnverifiedShopee launched the "New Channel Program" targeting high-quality sellers with mature content e-commerce operating experience, reducing the startup costs of expanding to a new platform through measures such as commission reductions, advertising credit subsidies, and traffic incentives.
50%