Social Comparison Theory
A psychological theory proposed by psychologist Leon Festinger in 1954, holding that people have an innate need to evaluate their own abilities and opinions, and that in the absence of objective standards they gain self-knowledge through comparison with others.
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Social comparison is divided into upward comparison (comparing oneself to those who are better off) and downward comparison (comparing oneself to those who are worse off).
Social comparison theory, proposed by Leon Festinger in 1954, holds that people tend to evaluate themselves by comparing themselves with others when objective evaluation standards are lacking.
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Social comparison is divided into upward comparison (comparing oneself to those who are better off) and downward comparison (comparing oneself to those who are worse off).
50%UnverifiedSocial comparison theory, proposed by Leon Festinger in 1954, holds that people tend to evaluate themselves by comparing themselves with others when objective evaluation standards are lacking.
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