ConceptSocial Currency
Social Currency
A marketing concept referring to the psychological motivation by which people enhance their social image and gain recognition by sharing information or experiences.
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Oct 15
Social currency is a concept in marketing that refers to the psychological motivation of people to enhance their social image and gain a sense of recognition by sharing certain information or experiences.
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Aug 24
社交货币机制由营销学者Jonah Berger在《疯传》一书中提出，是六大传播驱动力之一
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