Social Presence
A theoretical concept in game studies and communication research referring to the degree to which a user perceives an interacting entity as a genuine social presence. It influences the emotional depth and sense of meaning in interactive experiences.
Timeline (last 90 days)
In game research, the theory of 'Social Presence' is used to describe the degree to which a player perceives the opponent as a genuine social entity.
Research shows that when players know they are facing a real person, the dopamine response triggered by victory is stronger and the sense of defeat from a loss is also deeper.
Social presence refers to the degree to which users perceive another conscious entity when interacting with a system.
Research shows that the higher the social presence, the higher users' trust, willingness to use, and sustained engagement tend to be.
All Facts (4)
In game research, the theory of 'Social Presence' is used to describe the degree to which a player perceives the opponent as a genuine social entity.
50%UnverifiedResearch shows that when players know they are facing a real person, the dopamine response triggered by victory is stronger and the sense of defeat from a loss is also deeper.
50%UnverifiedSocial presence refers to the degree to which users perceive another conscious entity when interacting with a system.
50%UnverifiedResearch shows that the higher the social presence, the higher users' trust, willingness to use, and sustained engagement tend to be.
50%