Sopra Steria
A European information technology consulting and digital services company that provides IT consulting, systems integration and consumer research services.
Timeline (last 90 days)
In February 2026, Sopra Steria surveyed 8,400 consumers in eight European countries about which shopping scenarios they would be willing to let an AI agent decide on their behalf; the results showed that even the most acceptable category (consumer electronics) did not exceed half (45%).
The Sopra Steria survey shows that the acceptance rates for consumers letting AI agents decide on their behalf were: consumer electronics 45%, energy bills 39%, insurance 36%, financial services 22%, and health or food 16%.
All Facts (2)
In February 2026, Sopra Steria surveyed 8,400 consumers in eight European countries about which shopping scenarios they would be willing to let an AI agent decide on their behalf; the results showed that even the most acceptable category (consumer electronics) did not exceed half (45%).
50%UnverifiedThe Sopra Steria survey shows that the acceptance rates for consumers letting AI agents decide on their behalf were: consumer electronics 45%, energy bills 39%, insurance 36%, financial services 22%, and health or food 16%.
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