Spam Update
An algorithmic update by Google targeting sites that violate its spam policies, systematically cleaning up violations such as automatically generated thin content, cloaking, and scaled low-value pages. It typically takes effect globally across all languages.
Timeline (last 90 days)
Spam updates are fundamentally different from core updates: spam updates focus on enforcing spam content policies rather than comprehensively reassessing content quality across all topics.
After a spam update is completed, pages that violate policies may be demoted or removed, but compliant sites are usually not significantly affected.
Google's September spam update lasted nearly 14 days, longer than all three of this year's previous spam updates.
The spam update targets sites that violate Google's spam policies, including thin auto-generated pages, cloaking, and scaled low-value content, and applies globally in all languages.
Some changes related to the spam update may be reflected within 1 to 2 weeks.
All Facts (5)
Spam updates are fundamentally different from core updates: spam updates focus on enforcing spam content policies rather than comprehensively reassessing content quality across all topics.
50%UnverifiedAfter a spam update is completed, pages that violate policies may be demoted or removed, but compliant sites are usually not significantly affected.
50%UnverifiedGoogle's September spam update lasted nearly 14 days, longer than all three of this year's previous spam updates.
50%UnverifiedThe spam update targets sites that violate Google's spam policies, including thin auto-generated pages, cloaking, and scaled low-value content, and applies globally in all languages.
50%UnverifiedSome changes related to the spam update may be reflected within 1 to 2 weeks.
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