Concept店铺直播
Store Livestreaming
A livestream commerce model in which a brand or merchant conducts sales livestreams through its own store account on an e-commerce platform, as distinct from distribution models that engage external influencers. The merchant retains full control over the livestream content, pacing, and the accumulation of user assets.
Timeline (last 90 days)
Oct 16
Store livestreaming refers to livestream selling conducted by a brand or merchant using its own store account on the platform, as distinct from the distribution model of inviting external creators to sell goods.
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