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ConceptVariable Ratio Reinforcement

Variable Ratio Reinforcement

A reinforcement schedule in behavioral psychology in which rewards appear randomly at unpredictable time points, producing the strongest and most persistent behavioral reinforcement effects.

Timeline (last 90 days)

Oct 15

Infinite scrolling, randomly popping like notifications, and intermittent message alerts exploit the principle of 'variable ratio reinforcement,' operating on exactly the same logic as slot machines.

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Sep 26

The random-draw consumption logic of gashapon uses uncertainty to stimulate repeat purchases, which in psychology is known as Variable Ratio Reinforcement.

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Sep 5

The concept of variable ratio reinforcement originates from behavioral psychologist B.F. Skinner's operant conditioning experiments.

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