Conceptvariable reward
Variable Reward
A behavioral psychology concept referring to a mechanism in which rewards delivered at unpredictable times and frequencies produce the strongest and most persistent behavioral responses. Proposed by B.F. Skinner, it is widely applied in product design, such as social media pull-to-refresh.
Timeline (last 90 days)
Oct 28
The concept of variable reward was first proposed by B.F. Skinner through operant conditioning experiments, referring to the strongest sustained response a behavioral subject exhibits when the timing and frequency of rewards are unpredictable.
Unverified50%