X-Ray
An interactive feature of Amazon Prime Video that leverages the IMDb database and timecode alignment technology to bind metadata precisely to video frames, supporting display of cast information, behind-the-scenes content, background music, and product information.
Timeline (last 90 days)
The X-Ray feature was first launched with the Kindle Fire in 2012, with its core function initially being "Book X-Ray," later expanded to the video domain to display actors' IMDb profiles, background music, and behind-the-scenes trivia.
X-Ray relies on Amazon's acquired IMDb database and timecode alignment technology to precisely bind metadata to every frame of video, rather than relying on real-time image recognition.
X-Ray product integration means that platform content teams or brand partners need to complete manual or semi-automatic annotation of products and storyline scenes in advance, rather than relying entirely on real-time AI recognition.
All Facts (3)
The X-Ray feature was first launched with the Kindle Fire in 2012, with its core function initially being "Book X-Ray," later expanded to the video domain to display actors' IMDb profiles, background music, and behind-the-scenes trivia.
50%UnverifiedX-Ray relies on Amazon's acquired IMDb database and timecode alignment technology to precisely bind metadata to every frame of video, rather than relying on real-time image recognition.
50%UnverifiedX-Ray product integration means that platform content teams or brand partners need to complete manual or semi-automatic annotation of products and storyline scenes in advance, rather than relying entirely on real-time AI recognition.
50%