Zuo Qi
A procurement and sales manager at JD.com who was sued for posting controversial remarks involving a competitor on social media.
Timeline (last 90 days)
From May 29 to 31, 2026, JD.com employee Zuo Qi published a series of false information targeting Douyin e-commerce through Moments.
On October 16, media reported that Zuo Qi once again posted on Moments attacking Douyin and Toutiao, and Douyin e-commerce has completed legal evidence preservation for Zuo Qi's latest rumor content and will file an additional lawsuit in accordance with the law.
Zuo Qi claimed that the above article had only 1,000 reads and no comments, and was artificially pushed onto the trending list.
Douyin Blackboard stated that Zuo Qi has repeatedly fabricated facts and spread rumors through Moments and other channels, seriously damaging the company's commercial reputation and disrupting normal market order and the online environment, and the company will resolutely defend its rights to the end.
From May 29 to 31, 2026, a screenshot of a Moments post published by JD procurement and sales manager Zuo Qi spread widely on social media, and the content posted by a large number of accounts was highly homogeneous in posting time, wording, and IP address, and was alleged to show signs of water army diffusion.
The Toutiao link cited in the image in Zuo Qi's Moments post actually corresponds to an official media industry supervision report titled "A Well-Known E-Commerce Platform Caught in a Price Chaos Storm: The Price Difference for the Same Electrical Appliance Exceeds a Thousand Yuan, Market Supervision Authorities Require Implementation of Involution-Style Competition Rectification," and that report never made it onto the Toutiao trending list.
Douyin E-commerce sued JD procurement and sales manager Zuo Qi on grounds of commercial defamation, and the Beijing Haidian District People's Court has formally filed the case.
All Facts (7)
Zuo Qi claimed that the above article had only 1,000 reads and no comments, and was artificially pushed onto the trending list.
50%UnverifiedDouyin Blackboard stated that Zuo Qi has repeatedly fabricated facts and spread rumors through Moments and other channels, seriously damaging the company's commercial reputation and disrupting normal market order and the online environment, and the company will resolutely defend its rights to the end.
50%UnverifiedThe Toutiao link cited in the image in Zuo Qi's Moments post actually corresponds to an official media industry supervision report titled "A Well-Known E-Commerce Platform Caught in a Price Chaos Storm: The Price Difference for the Same Electrical Appliance Exceeds a Thousand Yuan, Market Supervision Authorities Require Implementation of Involution-Style Competition Rectification," and that report never made it onto the Toutiao trending list.
50%UnverifiedFrom May 29 to 31, 2026, JD.com employee Zuo Qi published a series of false information targeting Douyin e-commerce through Moments.
50%UnverifiedOn October 16, media reported that Zuo Qi once again posted on Moments attacking Douyin and Toutiao, and Douyin e-commerce has completed legal evidence preservation for Zuo Qi's latest rumor content and will file an additional lawsuit in accordance with the law.
50%UnverifiedDouyin E-commerce sued JD procurement and sales manager Zuo Qi on grounds of commercial defamation, and the Beijing Haidian District People's Court has formally filed the case.
50%UnverifiedFrom May 29 to 31, 2026, a screenshot of a Moments post published by JD procurement and sales manager Zuo Qi spread widely on social media, and the content posted by a large number of accounts was highly homogeneous in posting time, wording, and IP address, and was alleged to show signs of water army diffusion.
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