Unverified50% confidenceFactExact time
The term "dark social" was first proposed by Alexis C. Madrigal in 2012 in The Atlantic, to describe private sharing behavior that cannot be tracked by analytics tools, including closed channels such as WhatsApp, Telegram, Discord, email, and SMS.
1
Sources
50%
Confidence
Long-term
Relevance
10/14/2026
First Seen
Sources
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