Person
Alexis C. Madrigal
A journalist and writer who first proposed the concept of "dark social" in The Atlantic in 2012 to describe private sharing activity that analytics tools cannot track.
Timeline (last 90 days)
Oct 14
The term "dark social" was first proposed by Alexis C. Madrigal in 2012 in The Atlantic, to describe private sharing behavior that cannot be tracked by analytics tools, including closed channels such as WhatsApp, Telegram, Discord, email, and SMS.
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