Unverified50% confidenceFactExact time
After tracking 900 American adults, Pew Research found that in ordinary Google searches, when an AI summary appears on the page, the proportion of users clicking result links drops sharply from 15% to 8%.
1
Sources
50%
Confidence
Medium-term (~90 days)
Relevance
10/15/2026
First Seen
Valid until: 1/13/2027
Sources
Related Entities
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